OUR MISSION AND VALUES
We envision a world where communities and individuals are empowered and resilient against violent extremism.
OUR VISION

OUR APPROACH
Our mission is to empower communities and individuals globally to build resilience against violent extremism through localised, people-centred, and evidence-based solutions and strategies. By conducting original research and providing comprehensive capacity building and policy advice, we aim to equip decision-makers and frontline practitioners with the contextualised tools to drive positive change while safeguarding fundamental freedoms and rights.
OUR MISSION
Effective P/CVE policies and practices must be grounded in a deep, locally contextualised understanding of individual and collective psychology and behaviour, both online and offline, supported by a strong evidence base. However, many existing “good practices” currently lack the robust evidence necessary to confirm their effectiveness. Therefore, our expert team employs rigorous methods and techniques to enhance understanding of violent extremism and to develop bottom-up, sustainable solutions and strategies that are not only innovative but also empirically validated through systematic evaluation. By doing so, we effectively tailor these solutions to the global, national, and local levels.
PIECE TOGETHER
OUR VALUES
Evidence-based approaches that consider the needs of individuals and communities have the power to foster resilience and social cohesion. Yet, despite the best of intentions, many P/CVE initiatives fall short, often lacking the rigorous research and behavioural considerations needed to inspire lasting impact.
We have adopted the following strategic values as a PIECE of the puzzle for building peaceful societies: Practical, Innovative, Evidence-based, Community-focused, and Everywhere.
We use these guiding values to assess ourselves and our work.
PRACTICAL
We build solutions that stand the test of real-world implementation.
Even the most brilliant idea holds little value if it cannot be practically applied in the communities we serve.
Our focus is on actionable insights and adaptable interventions. Our team goes beyond theoretical research to develop programmes, practices, and policies that can be implemented effectively, yielding tangible benefits in P/CVE, community cohesion, and digital resiliency.
INNOVATIVE
We pioneer approaches that defy traditional boundaries.
One-size-fits-all solutions are often ineffective. With expertise in online data analysis, behavioural science, and P/CVE, we don't just adapt existing policies and practices; we establish new ones.
Our creative, yet scientific, mindset enables us to design tailor-made strategies and approaches that are both context-sensitive and responsive to the reality of individual and collective behaviour.
EVIDENCE-BASED
We use rigorous research to guide our responses.
Rooted in scientific methodologies, we rely on rigorous evidence rather than anecdotal claims, consistently proving and testing approaches and practices.
Through rigorous experimentation, data collection, and analysis we refine our understanding of what truly works in P/CVE. This empirical grounding allows us to make confident, informed recommendations to our partners and stakeholders.
COMMUNITY-FOCUSED
We place communities at the heart of our work.
Our commitment to human rights and community empowerment goes beyond words; it is central to our approach.
By deeply understanding the communities we work in, we ensure our interventions are culturally sensitive, ethically sound, and most importantly, genuinely beneficial to the people most affected by violent extremism.
EVERYWHERE
We work where needed, regardless of geography.
Violent extremism knows no borders, and neither does our work. Whether we're operating at the global, national, or local levels, our strategies are designed to be adaptable and impactful.
This global effort allows us to bring meaningful change to diverse communities and contexts, contributing to broader peace and security.